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Our Story

Country Chic Paint fuels the creativity of DIYers with thoughtfully designed, environmentally-conscious products. By devoting ourselves to a positive work culture and sustainable business practices, we encourage our team to provide remarkable customer support. Together, we are proud to create more enjoyable living spaces, while having a positive impact on our communities at the same time.

Click here to meet the team!


Low environmental impact:
Our products have low to zero VOC levels and the pigments we use are also VOC-free. Our brochures and labels are printed on 100% recycled paper from sustainable sources. Our headquarters and warehouse use 98% renewable energy.

Participating in Recycling Programs:
Country Chic Paint is a proud member of paint recycling programs across North America to ensure that leftover paint is properly recycled and not dumped in a landfill.


Supporting the local economy:
Our products and raw materials are sourced and manufactured in North America whenever possible.

Helping those in need:
A portion of our profits are donated to help relieve hunger by providing meals to families in North America. (Food Banks Canada and Feeding America)

The Korteland Family

About Us

Country Chic Paint was developed by husband-and-wife team Jan & Rosanne Korteland, who launched the company in January 2014. Even though our team has grown rapidly over the years, our company has a close-knit family-business feel and we see our retailers across North America as true partners.

Originally from a small town in the Netherlands, Jan & Rosanne moved to Canada in their early twenties. They absolutely love the Canadian lifestyle and they are raising their family of three small children in a great community, an hour from the province's capital of Victoria, British Columbia.

On November 4, 2015 Country Chic Paint was featured on one of Canada's most popular reality programs, Dragons' Den. That same year, our company was awarded the 2015 BC Export Award in the consumer products category. It's been through the wonderful support of our customers, retailers, staff and fans that our brand has become such a success, and we are very excited about the future possibilities.

Country Chic Paint is manufactured by a trusted paint supplier with over 80 years of experience, so you can rest assured that our product quality is top-notch. Country Chic Paint products are environmentally-conscious, very easy to work with, there's little to no prep work, and they are fabulous for creating that popular shabby chic look. When you choose Country Chic Paint for your next project, or as a paint line to offer in your store, you should know that we are here to support you. Our customers' success is our priority!

Giving Back

We have chosen to donate a portion of our yearly proceeds to two charities (Food Banks Canada and Feeding America) that feed those in need in Canada and the USA. Many of those in our own communities go without the necessities of life, including many children, and we want to do our part in making a small difference in their lives.

Country Chic Paint has been featured in many publications since starting up in 2014, including some notable titles such as Dragons' Den, Financial Post, Romantic Homes, and Make It Vintage. Our most recent feature was in the Globe and Mail in an interview conducted with our company CEO and co-founder, Rosanne Korteland.

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