Our Story

A love of all things DIY and crafty inspired husband-and-wife team Jan and Rosanne Korteland to create Country Chic Paint in 2014. They set out with a clear and simple goal in mind: to make painting easier and more fun. The result is a unique line of eco-friendly chalk-style furniture paint that is easy to use, offers superior adhesion, and has a matte finish that’s easy to distress.

On November 4, 2015 Country Chic Paint was featured on one of Canada's most popular reality programs, Dragons' Den. That same year, our company was awarded the 2015 BC Export Award in the consumer products category. It's been through the wonderful support of our customers, retailers, staff and fans that our brand has become such a success, and we are very excited to see more and more people painting with Country Chic Paint!

Country Chic Paint is manufactured by a trusted paint supplier with over 80 years of experience, so you can rest assured that our product quality is top-notch. Country Chic Paint products are environmentally-conscious, very easy to work with, and there's little to no prep work involved. When you choose Country Chic Paint for your next project, or as a paint line to offer in your store, you should know that we are here to support you. Our customers' success is our priority!

About Us

Our Values

Low Environmental Impact:

Our products are tested to have low to zero VOC levels and the pigments we use are also VOC-free. Our brochures are printed on 100% recycled paper from sustainable sources. Our products comply with California Proposition 65 legislation and require no label warnings.

Recycling Programs:

Country Chic Paint is a proud member of paint recycling programs across North America to ensure that leftover paint is properly recycled and not dumped in a landfill. Check out our program!

Supporting the Local Economy:

Our products and raw materials are sourced and manufactured in North America whenever possible. Our jars and lids are manufactured in the USA by a family-owned company, and our Canadian paint manufacturing partner is also family-owned and operated.

Avoid Unnecessary Chemicals:

Our products are formulated to NOT contain any of the following: phthalates, formaldehyde, heavy metals, turpentine, terpenes, benzene, vinyl chloride, crystalline silica, acrolein, orthodichlorobenzene, isophorone, butanone, methylene chloride and alkylphenol ethoxylates.

The Korteland Family

A love of all things DIY and crafty inspired husband-and-wife team Jan and Rosanne Korteland to create Country Chic Paint in 2014. They set out with a clear and simple goal in mind: to make painting easier and more fun. The result is a unique line of eco-friendly chalk-style furniture paint that is easy to use, offers superior adhesion, and has a matte finish that’s easy to distress. The product line continues to evolve through collaboration with customers. Today Rosanne and Jan head up a growing team dedicated to providing DIY enthusiasts across North America with a superior collection of furniture paint colors, waxes, glazes, tools and other decorative finishes. Country Chic Paint remains a true family run business, with even the three Korteland kids happily pitching in. Their favorite job is folding shipping boxes.

Rosanne – Co-Founder and CEO

Hey! I’m Rosanne & I was once a ski instructor! If someone has a cure for my sweet tooth, you should really let me know as it’s really getting out of hand. Favorite color: Tropical Cocktail

Jan – Co-Founder and CEO

Hi! I’m Jan & I would love to road trip across North America with my family! My best childhood memories are from helping my grandpa on his dairy farm. I love having lots of outdoorsy adventures with my kids. Favorite color: Starstruck

Rony – Customer Service

Heya! I’m Rony and I like to go on long drives. When I was a kid, I once got stuck atop a Guava Tree for 4 hours when a snake decided to camp among its roots. I have Ophidiophobia. Favorite color: Starstruck

Christa – Bookkeeper

Hi there! I’m Christa & I’ve hiked to the top of Mt. Kilimanjaro! Would you believe me if I told you that I once received a marriage proposal over our website’s live chat?! Favorite color: Hurricane

Sarah Archer Headshot

Sarah – Marketing Coordinator

Hello! I’m Sarah & I can whistle and hum at the same time! I can spend hours at a time doing jigsaw puzzles, and you'll very rarely see me without a cup of tea in my hand. Favorite color: Fresh Mustard

Loretta Taylor Headshot

Loretta – Customer Service Representative

Hi! I’m Loretta, and I once hiked up a glacier. I love to read, camp and spend time with my family and friends. On the weekend, you can usually find me curled up with a good book, my two dogs Daisie and Gizmo and a hot cup of coffee. Favorite color: Jitterbug

Production Team

Shipping Team

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